Updated: Oct 21, 2021
Sourcing beans intentionally and ethically is a core value to Vitality Roasting. Here is an inside understanding of how we go about this process.
We Source Our Beans Through Cafe Imports.
Their mission is to bring to the global market the highest-quality green coffees in the world by sourcing, developing, and innovating at origin, while empowering farmers with price, traceability, and long-term partnerships.
"It stands to reason that a small business focused on the service of importing coffee is going to be very hands-on. We've learned a few things over the years of our business, and one of the most important is that our day-to-day work has the capability to touch a lot of people's lives for the better. Farmers, millers, exporters, shippers, roasters, everyone. We take the relationship we have with each of these characters seriously and aim to leave every partner and potential partner satisfied that they made the right choice to work with Cafe Imports."
- Cafe Imports
Understanding Fair Trade & Organic Coffee
We take intentional steps to ensure that we are partnering with farms who match our mission of sustainably producing each bean. It is a niche in this industry to prioritize coffee labels as fair trade and organic, but it is important to also understand the multiple of hoops that farms have to jump through to get this clearance. For this reason, we do not limit ourselves to working with farms who have the capabilities to have these standings but rather support farms of all sizes, dreams, and ethical practices.
How We Pick Our Beans
Offering a variety of origins and flavors is an important factor for us when picking new beans.
We have been drawn towards diversifying our offerings and mixing both staple coffee flavors with unique profiles to ensure options for every coffee lover.